As part of its public education and awareness campaigns, the Capital Market Authority (CMA) organizes annual Capital Market University Challenge. The competition is aimed at exposing university and Higher Learning Institutions (HLIs) students to the capital market industry while instilling in them the culture of saving and investment through the capital market as future professionals and investors.

In order to secure their future, young people need to venture into smart saving and investment that will guarantee sustainability, which among other include exploring the capital market by investing in shares, bonds or any other offered by different firms at the stock market. They are also encouraged to invest collectively through saving clubs. All previous competitors are not allowed to participate in the current University Challenge 2019.